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Skyline's Fashion Marketing cluster is a premier career and technology program that focuses on the marketing aspect of the fashion industry: from the textile development phase to promotion to sales.
The program consists of 4 major areas: Retailing - This is a one semester pre-cluster class that teaches the students about entrepreneurship through the Network for Teaching Entrepreneurship (NFTE). The students develop a product/service and write a business plan to support it. Fashion Marketing I - Students learn the functions of marketing, the marketing mix, sales procedures, the basics of image consulting, and about various careers in the fashion industry. Fashion Marketing II - Students enter into a dual-credit program through El Centro Community College. The focus is on Fashion Promotion and Visual Merchandising during this first year. Marketing Management - Second-year dual-credit students focus on the Principles of Retailing and Introduction to Fashion. After completion of 21 hours of Fashion Marketing courses through El Centro, the students earn a Visual Merchandising Assistant Certificate.
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